A collection of approximately 550 canned food labels, primarily from goods produced for export, from as early as 1877 and continuing through to the late 1920s.
Beyond being merely attractive from a retro-style standpoint, many of these labels exhibit an exceptional sense of design, and capture the viewer’s attention with their vivid reflections of Japan’s vigorous early stages of modernity.
本書では、明治10年から昭和期にかけて印刷された国内・輸出用の缶詰ラベル約550点を収載しています。魚類、肉類、甲殻類、果実や野菜から食卓に並ぶおかずまで、沢山の食材が描かれたラベルからは、当時の日本のもつ豊富な食料資源や国際競争のなかで培われていった高いデザイン力が読み取られます。
卓越したデザインの奇抜さ、新鮮さには、近代日本という時代の息吹も投影されているのでしょう。
制作時より数十年を経たいまなお新鮮な魅力に溢れる、缶詰ラベルの往時の商業デザインをお楽しみください。
寄稿：安西水丸
デザイン：原条令子
A collection of approximately 550 canned food labels, primarily from goods produced for export, from as early as 1877 and continuing through to the late 1920s.
Beyond being merely attractive from a retro-style standpoint, many of these labels exhibit an exceptional sense of design, and capture the viewer’s attention with their vivid reflections of Japan’s vigorous early stages of modernity.